Nothing particular interesting about the refrigerator itself, especially since there's no picture of the outside (you know it's Harvest Gold!), but pictures like this always fascinate me because of the contents of the refrigerator:
Let's start with the freezer section, top left. We have some Stouffer products (judging by the packaging which apparently hasn't changed), possibly a frozen turkey, some Swanson Fried Chicken, more Stouffer products. On the bottom freezer shelf, if I'm not mistaken, that's a box of Eggo Waffles. Going over to the freezer door, more Stouffer's (did Sears have a stake in Stouffer's?), and a Pepperidge farm Apple Walnut bread/cake. Bottom freezer door shelf I can't quite make out what that is...oh, more Stouffer's. Mrs. Paul's Fish Sticks (a classic), and frozen orange juice concentrate. I'll pause here and reminisce. My mom used to always buy frozen orange juice concentrate. I recall making many a pitcher. I used to eat the little frozen chunks straight. I can't quite make out the last tube next to the orange juice. Possibly frozen apple juice?
Moving to the refrigerator portion. Top shelf -- is that a half a watermelon? Or just a green Tupperware bowl? A pitcher of Kool-aid (or possibly Hi-C), speaking of, 2 cans of Hi-C. Second shelf is some yogurt, not sure what brand, but I recall the packaging -- maybe Dannon? I think yogurt was a fairly new product in 1978. I could be wrong, but that's about the time I first heard of it. Right around the time of the first fitness wave. Next to that -- yummy, yummy -- a black forest cake. On the bottom open shelf, an entire rib roast. You can't store a roast like that! Next to that, some sort of dessert cups -- custard maybe? And rounding out the bottom shelf, cream cheese.
In the door, the obligatory egg shelf. Our refrigerator doesn't have that. Whatever happened to that concept? I guess people figured out it was stupid to take the eggs out and put them in their own compartment. Just leave them in the container! I'm sure that's butter next to it. Second shelf -- more juice, some Schweppe's (why the two different labels? Not sure, I never drank the stuff). Next, you coulda had a V-8, and some Half and Half. People don't drink that, do they? I've only seen it used for coffee. Why no regular milk in the fridge? Next shelf, catsup (or ketchup if you prefer), possibly Del Monte, Wish Bone dressing, pickles, Kraft mayonnaise, olives, mustard (Plochman or French's, can't tell), Hellman's mayonnaise (how much mayonnaise do these people eat??), and Sta-wip -- not familiar with that brand. Doing a little research, it appears it was cousin to Reddi Wip. From the Conagra foods website, it was "a wartime substitute for whipping cream made mostly from light cream and vegetable fat.". War time??? How old was this can?
And finally, the bottom door shelf: Welch's grape jelly, possibly more Welch's jelly (strawberry?), I can't make out the next three items, and last, but not least, no refrigerator (or spaghetti) is complete without it -- Kraft Parmesan cheese in a can. I don't know why that stuff is so popular -- it tastes nothing like real parmesan cheese (which my kids call stinky foot cheese!)
You'll notice in the full page ad, they also show an early Kenmore microwave. That's where they cooked that roast that's in the refrigerator. No wonder the whole thing was left over -- did you ever eat a roast cooked in a microwave??? Not good.
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